While working on my editorial publication I was working on experiments with various photographs I have that I took myself to give myself a bit more experience with different fonts, layouts and how the type works with a picture.
While sketching new ideas for the new name of the company I tried to add in the dome shape with the lettering. When taking the ideas into Illustrator I worked with the ‘r’ and ‘a’ to try and connect the logo with the name. I then came across the diamond like shape and thought going towards the space and geometric shape angle would be best.
I applied the logo to potential uniforms and promotional items to see how it would look in use and I think it works really well.
Bottle Jersey Template:
When I experimented with my logo and decided on what was the best layout and positioning of the text I experimented with different colours. Once I looked at all the options and got various opinions from my class mates I decided on the pink/purple logo instead.
Galaxy Background Photo:
After a great amount of time on this project I was still getting no where near a design that I desired. The main problem was the name of the nightclub. It was very hard to work with and to design something similar to it that wasn’t too cliché. I made the decision to change the name to see if that was the brick wall that was stopping the design from going any further. After looking at lots of different names of nightclubs that are already in business I jotted down some ideas but didn’t find any that grabbed my attention. Then it dawned on me, what if it was in a different language. It would still mean the same but I would have more leeway with the typography and logo. Here is a list of some of the names I’ve found and their meanings.
The Spanish word Tierra immediately caught my attention so I started sketching some ideas to see what I could come up with.
To know where my project is going to go I had to look at what I would be rebranding and what aspects I could branch into like moving visuals for the screens in the club and uniforms. As I work in this nightclub and it would be somewhere that I would have went before I started working there I believe that I could look at these things that need rebranding from the best angle. I know what would draw people my age into a nightclub and what design of a uniform would best suit the staff and what they have to encounter when working.