Starting Business Research

To start off my rebranding project I looked at previous posters the club has used for advertising and found that with nearly all of their posters they haven’t used the right typography with the graphics or used too many different types when they didn’t need to.  The posters are very crowded and some are too busy with amateur graphics in some of them.  I also believe that the current logo is very dated and has been their logo for as long as I can remember.  I’m hoping to rebrand this logo in a way that it completely changes the feel and impressions that some people have of the club.

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