Fusing the Visual and the Aural- The Art of the Record/CD Sleeve.

One of the earliest examples of turning 2D into 3D was the record sleeve.  When record sleeves first came out it was the beginning of a great creation.  They took 2D art and presented it in a 3D way.  They started off as a vinyl record with a plain brown paper sleeve that had a hole cut out in the middle so as the image on the centre of the vinyl record could be seen.  This was also the start of blending the visual with the aural.  The 60’s was one of the major turning points for this craft.  The world was quite grey in a general sense but was introduced to colour when the 60’s era began.  This helped the visual industries as people started seeing it as being more important than originally thought.  Record sleeves were now developing and having more money and production invested into them.  They were changing from brown paper sleeves with a hole cut in the centre to more colourful pieces of work made from cardboard and properly produced.  They were now being seen as pieces of art.

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Record sleeves continued to flourish as they began to introduce posters, books and leaflets into these sleeves and the art on the album covers became more creative as the years went on.  Everybody then wanted to get in on the act because of how popular they were so artists such as James Dean made a record.  James Dean is famously known for being an actor but released a record of him reciting poetry.  Record sleeves then advanced into CD covers in the late 1970’s which had all the similar principals and ideas as the record sleeve but was smaller and more compact.  The audio section of the music industry is now believed to be dead by most people because anybody could make music with the right software and once you can digitize something it becomes worthless such as illegal downloads etc.  The importance of the music section of the music industry has also been taken over by the visual aspects (some exceptions).  But one thing that the music industry still has and is still as strong as it ever was is the loyalty to the bands and artists.  A great example of this was when Radiohead gave one of their albums away for free.  I previously didn’t know this and when I was told this story I thought it was brilliant.  Radiohead recorded and album and decided that they may as well give it away for free if people are going to go ahead and download it illegal anyways.  So the advertising and did the publicity and all themselves and gave the people who bought it the option to donate something if they wanted but it wasn’t compulsory.  If Radiohead stuck with having a team help them to get the album out there and charged a fee for the cd as normal they would have made on average £1.91 for each album after paying all there team and resources.  Because of the loyalty of their fans and the respect people had for their talent and skill the made on average £1.92 for each album.  It’s great to see the support bands have from their fans and how loyal they are.

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